10 Spine-Tingling Truths About ASMR

Lost in the hubbub over Budweiser’s finger-pointing corn-syrup Super Bowl ad was an unprecedented spot from another beer company: Michelob became the first brand to air an ASMR-inspired commercial in such a high-profile setting. ASMR is the newest sensation. Short for autonomous sensory meridian response, ASMR is an experience characterized by a tingling, sometimes static-like […]

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